World Cup 2026, watched closely.
Every narrative, sponsor, kit, meme and player moment shaping the tournament, tracked across social in real time.
The narratives shaping the tournament.
Phrases, not hashtags. dig reads what every clip is about and groups posts into the stories people are telling. Ranked by momentum, scored by mood.
What people are saying when they're talking about the tournament.
Who the world is talking about.
Mention volume for all 48 teams, mapped in real time. The teams driving the conversation, the ones flying under the radar.
Tier map by mention volume.
Host nations USA, Mexico, Canada lead. Argentina (defending champs), Brazil, France pacing the contenders. Debutants Cabo Verde, Curaçao, Jordan, Uzbekistan in the rising tier.
Who's winning the marketing tournament.
Share of voice and sentiment for every brand showing up. Official sponsors, ambush brands, kit war.
The sponsor scoreboard.
Official sponsors vs. ambush brands. Plus the kit war the broadcast won't mention.
Which brand moments are landing, which are bombing.
Sentiment per activation, broken out by generation. Gen Z on TikTok pulls in a different direction than Gen X on Reddit.
When a player moves, the brand chatter moves with them.
Halo and reverse-halo per sponsor. Jersey resale chatter, search lift, which brands ride which performances.
Mbappé 3rd goal · 12.8M
Nike kit closeup · 4.2M
Goal cam edit · 6.7M
Hublot watch flash · 2.1M
The AI flood watch.
AI-generated posts and fake engagement are entering World Cup discourse at scale. dig flags what's manufactured.
What's actually real in the conversation right now.
Who's actually calling the tournament.
The journalists, athletes and meme accounts whose posts are outrunning the official broadcast feed.
Watch the world react, together.
An embedded fan chat running through every match. Real reactions from real accounts, signed in via social.
Other tools count posts. dig reads them.
Every number on this hub is built from videos dig actually watched, frame by frame.
Same process. 1.8M videos. All traceable.
Figure detection. Logo recognition. Sentiment scored frame by frame. Comments parsed for theme. The platform does this for any brand or topic.
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