The dig story
dig started with a simple insight: The world moved to video, but social intelligence did not.
For years, brands, agencies, public sector teams, and researchers relied on tools built for text. But culture is no longer captured in text. It is shown, spoken, and felt through videos, reels, stitches, reactions, and live streams.
So we built dig
From day one, dig was designed to analyze video at the source. Not as an add-on, but as the foundation of a new intelligence platform that understands content, clusters narratives, and surfaces what matters, in real time and with full traceability.
What started as a technological breakthrough became a new category:
Video-first social intelligence
Our vision
Understand what people mean in a world where video shapes culture, influence, and public discourse.
Our mission
Give organizations clear visibility into how meaning is formed across social video, so they can make smarter decisions with clarity, confidence, and responsibility.
Our values
Truth over noise
Every insight is
traceable to the source.
Depth over shortcuts
We decode complexity, not
just surface patterns.
Impact with responsibility
We deliver intelligence
teams can trust.
People first
Great technology is built by
curious, thoughtful people.
That’s why leading global brands, agencies, governments, and public institutions trust dig to help them navigate a video-first world.
Our leadership
