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Traditional research
wasn’t built for video
Manual research doesn’t scale
Coding videos by hand isn’t scalable. It’s slow, subjective, and impossible to maintain across platforms.
Legacy tools miss sentiment
Text-based tools ignore tone, visuals, emotion, and context - all critical when researching real users’ behavior.
The “why” is a black box
You may catch the trend, but without the narrative structure - root causes and timing remain a mystery.
Rapid cultural shifts
By the time insights reach a report, it’s often too late. Research teams work hard - with little to show for it.
Fragmented platform visibility
Narratives, emotions, and gestures are coming in simultaneously from every platform - yet legacy tools still monitor one at a time.
Enterprise-grade capabilities, built for a video-first world
Give your clients strategic value and deliver in-depth insights in half the time and a fraction of the effort.
Automated qualitative research
dig analyzes speech, visuals, scenes, objects, captions, and emotion across billions of videos - delivering fast, consistent insights without manual tagging or bias.
Discovery tool for in-depth analysis
AI-powered clustering that goes beyond surface trends to uncover hidden patterns, mood shifts, and cultural changes before they start spreading.
Research in plain language
Ask complex research questions in natural language and instantly receive structured, traceable insights.
See user behavior across platforms
Map how tone, sentiment, and behavior shift across TikTok, YouTube, Instagram, and more. Get insights on both the platform and category level.
Turn insights into decision-ready outputs
Generate outputs such as automated summaries, transcripts, and weekly intelligence briefings, built for immediate action.
Analysis you can defend
Combine quantitative scale with qualitative depth - giving you insights you can explain, validate, and stand behind.
Real-time video research finally at scale
Understand culture as it unfolds across billions of videos. Track narratives, analyze behavior, and uncover trends in real time - without manual coding.
90%+
Coverage of all social video
See cultural signals most research tools never capture.
95%
Accuracy in in-video analysis
Reliable in-video analysis of speech, visuals, emotion, and context.
Billions of videos analyzed in real time
From niche communities to global-scale trends.
Real-time narrative detection
Spot trends as they emerge - before they gain momentum.
Automated video-first reporting
No manual coding, no bottlenecks.