Create with proof, not gut feel.

See what’s taking off in real time.

Disinformation spreads faster than you can respond. dig detects coordinated narratives and risk signals in video early enough to act on them.

Book a demo

Trusted by

Google
P&G
Starbucks
Apple
Mastercard
NFL
OMG
Catterton
Pinterest
Edelmen
Publicis Groupe
Colgate
Google
P&G
Starbucks
Apple
Mastercard
NFL
OMG
Catterton
Pinterest
Edelmen
Publicis Groupe
Colgate

The harsh reality

of a video-first world

Viral success is still guesswork

You can see when something takes off, but not always what made it land.

Sentiment shifts before it’s obvious

The numbers may look strong even as perception starts to change.

Trend-chasing  blurs your edge

Leaning into saturated formats can make your voice easier to lose.

Too much video and too little clarity

The most valuable signals show up early, but are buried in a volume of content most tools were never built to read.

Surface metrics miss the point

Likes, shares, and views reflect activity, but not the reasons people stay.

Instinct alone won’t cut it

When perception can change overnight, gut feel alone is not enough.

Create smarter. Grow faster.

Know what your audience actually responds to

Go beyond vanity metrics and see the emotions, themes, narratives, and comment signals shaping engagement in your niche.

Understand what makes content spread

Break down winning videos across your space to see what is working, what is saturated, and where there is room to stand out.

Catch trends before they peak

See rising topics, formats, and cultural shifts early, so you can create with timing and originality instead of reacting late.

Safeguard your brand

Catch backlash, audience frustration, or narrative shifts before they damage trust with your audience or partners.

Prove your value beyond views

Show brands audience fit, sentiment, category relevance, and the real impact of your content in culture.

The edge serious 
creators need

Not just answers. Proof.

90%+

Coverage of all social video

See the signals traditional tools never capture.

95%

Accuracy in in-video analysis

Understand what actually made 
your content land.

Real-time narrative detection

Spot emerging formats, themes, and audience shifts early.

Comment and sentiment intelligence

Go beyond views to see how people really feel.

Creator and content pattern analysis

Break down what is driving traction in your niche.