The Hershey Company. Watched in real time.
dig delivers a live read on the forces shaping the Hershey portfolio across social — from summer s'mores recipes and freeze-dried candy reviews to Reese's-fueled baking and Kit Kat dessert remixes.
The stories driving the Hershey conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Hershey right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Hershey conversation.
Baking creators, food critics, freeze-dried candy reviewers, recipe vloggers, and dessert-remix accounts — together they shape Hershey far more than any campaign asset this summer.
Reese's, Hershey's bars, Kit Kat, Twizzlers, freeze-dried candy. Tracked.
Each sub-brand's top narrative, plus the surprise signal comms may not see coming yet.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.
Built for real-world research
Watch how dig’s intelligence engine, chatbot, and tools work together to deliver defensible insights.