Live sample coverage from TikTok · June 30, 2026

Rolls-Royce. Watched in real time.

dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
Rolls-Royce rules US luxury-car TikTok on bespoke theater. A hidden-hood-emblem trick pulled 10.4M views, a dealership's umbrella-in-the-door Ghost demo hit 4.7M, and Mansory builds, Palm Beach detailing and the electric Spectre fill out the feed.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Rolls-Royce conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Rolls-Royce right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Rolls-Royce conversation.

The magicians, luxury-edit creators, detailers, Mansory tuners and dealership accounts whose posts define Rolls-Royce in the US.

Owned vs. UGC reach · last 7 days
~5%vs~95%
Rolls-Royce owned share · creator & dealer share of US Rolls-Royce TikTok reach (90d)
@seandoesmagic's hidden-emblem trick pulled 10.4M views, the single biggest US Rolls-Royce moment of the quarter and pure creator content.
Top 6 creators · last 7 days
See the creators moving faster than your owned channel.
Creator type, narratives, follower counts, and recommended actions.
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House of brands

Phantom, Cullinan, Ghost, Spectre, Bespoke, Ownership. Tracked.

Each brand's top narrative, plus the surprise signal comms may not see coming yet.

Portfolio signal · last 30 days
See every brand in the portfolio.
Each brand's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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