Live sample coverage from TikTok · June 28, 2026

LVMH. Watched in real time.

dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
TikTok's loudest LVMH story this month isn't a runway - it's "Sephora Kids", the Gen Alpha skincare takeover that pushed Sephora past 151M views and pulled the maison into a culture debate.
Trending now · pulled from dig
Narrative intelligence

The stories driving the LVMH conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about LVMH right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the LVMH conversation.

The luxury-haul, Serpenti-unboxing, wear-test and Sephora-haul creators whose posts set the agenda across LVMH's maisons.

Owned vs. UGC reach · last 7 days
11%vs89%
@lvmh owned share · creator share of LVMH-maison TikTok reach (30d)
From a 15-hour Dior foundation wear-test (@by.imanx, 7M views) to Bvlgari Serpenti unboxings and Sephora birthday hauls, creators - not the maisons - are setting the LVMH agenda on TikTok.
Top 6 creators · last 7 days
See the creators moving faster than your owned channel.
Creator type, narratives, follower counts, and recommended actions.
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House of brands

Sephora, Louis Vuitton, Dior, Bvlgari, Loewe. Tracked.

Each brand's top narrative, plus the surprise signal comms may not see coming yet.

Portfolio signal · last 30 days
See every brand in the portfolio.
Each brand's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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