Live sample coverage from TikTok · June 7, 2026

Ipsos. Watched in real time.

dig delivers a live read on the forces shaping global polling firms on social — from Peru election quick-count scrutiny to side-hustle iSay app explainers.

Trending narrative
@elchicodelascriticas pulled 562K views dissecting Ipsos's Peru election quick-count methodology — political accountability content is the dominant driver of Ipsos visibility this week.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Ipsos conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Ipsos right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Ipsos conversation.

Political-accountability commentators in Peru, election quick-count critics, and survey-credibility analysts — together they are driving Ipsos's TikTok footprint right now.

Owned vs. UGC reach · last 7 days
3.8%vs96.2%
@nike owned share · UGC share of Nike TikTok reach (30d)
@twotimevae's #NikeTech anime meme pulled 1.7M views in a single post — earned, not paid, and outran @nike's entire owned channel for the same window.
Top 6 creators · last 7 days
See the creators moving faster than your owned channel.
Creator type, narratives, follower counts, and recommended actions. Verified organic posts only.
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House of brands

Peru elections, Quick-count methodology, Survey credibility, Political polling, Mystery shopping. Tracked.

Each narrative theme's top story, plus the surprise signal comms may not see coming yet.

Portfolio signal · last 30 days
See every brand in the portfolio.
Each brand's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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