Inspire Brands. Watched in real time.
dig delivers a live read on the forces shaping the Inspire portfolio across social — from Dunkin' run-throughs and Arby's mukbangs to Buffalo Wild Wings game-day tables and Sonic dessert remixes.
The stories driving the Inspire conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Inspire Brands right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Inspire conversation.
Food critics, mukbang/ASMR creators, drive-thru reviewers, and game-day vloggers — together they treat the Inspire portfolio as a single content universe that's outrunning every owned channel.
Dunkin', Arby's, Buffalo Wild Wings, Sonic, Jimmy John's. Tracked.
Each sub-brand's top narrative, plus the surprise signal comms may not see coming yet.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.
Built for real-world research
Watch how dig’s intelligence engine, chatbot, and tools work together to deliver defensible insights.