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Live sample coverage from TikTok · Live sample, United States, August 17, 2026

Hear what guests really think about your hotels before it hits your reputation.

Every room tour, service story, fee complaint, and loyalty rant about Hilton, Marriott, Four Seasons, Meliá, and Louvre, read and sorted into what guests actually experience at property level. Below is a live sample. Your brand gets the full read.

Voice of the guest
A guest's pool complaint that ended with staff calling the police just hit 2.4M views and 24K comments, while elite members across Bonvoy and Honors say status no longer earns an upgrade. dig catches these before they harden into brand crises. Would your team?
Trending now · pulled from dig
Narrative intelligence

The stories driving the hospitality conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about hospitality right now.

Emerging reputation risks, for insights

The complaints that haven't spread yet.

Early negative signals surfacing in guest video and comments before they reach your reviews, ratings, and reputation.

Emerging signals · last 14 days
See the risks before they spread.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the hospitality conversation.

Guest surveys tell you what people say when you ask. dig tells you what they say when you don't, room tours, service stories, and loyalty rants, sorted by sentiment across every brand and property.

Owned vs. UGC reach · last 30 days
~10%vs~90%
Brand-channel share · guest & creator share of hospitality conversation (30d)
Brand channels post the property glamour, but guests post the real stay: service wins, fee frustrations, and loyalty gripes. dig reads all of it and tells you what each of your brands' guests actually experience.
Top 6 creators · last 7 days
See the voices moving the hospitality conversation.
Creator type, narratives, follower counts, and recommended actions.
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What guests say about each brand

Hilton, Marriott, Four Seasons, Meliá, Louvre. What their guests really think.

Each brand's dominant guest sentiment right now, in guests' own words, plus the property-level signal your reviews may not have caught.

Brand sentiment, last 30 days
See every brand in detail.
Each brand's dominant guest sentiment, the exact language guests use, and the property-level signal your reviews haven't caught yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
Book a demo to unlock