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Live sample coverage from TikTok · Live sample, United States, August 17, 2026

See where your hotels are winning and losing before your competitors do.

The reputation, customer-experience, loyalty and marketing narratives forming across Hilton, Marriott, Four Seasons, Meliá, and Louvre, ranked by momentum, so brand and loyalty teams can act on a shift while it is still moving. Below is a live sample. Your category gets the full view.

Signal moving now
Elite members are publicly "breaking up" with Bonvoy and Honors for Hyatt, saying points are worth ~4x more, while Four Seasons and Hilton quietly own the luxury and family narratives. dig ranks these shifts by momentum. Which one is your next move?
Trending now · pulled from dig
Narrative intelligence

The stories driving the hospitality conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about hospitality right now.

Emerging risks and openings, for brand

The narratives that haven't peaked yet.

Early rising signals, reputation risks and competitive openings alike, that give your team a head start before rivals move.

Emerging signals · last 14 days
See the shifts before they peak.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the hospitality conversation.

By the time a reputation or loyalty shift hits the trade press it is already set. dig shows the narratives forming across the category, the damaging and the winnable, ranked by momentum across every brand.

Owned vs. UGC reach · last 30 days
~10%vs~90%
Brand-channel share · guest & creator share of hospitality conversation (30d)
Reputation and loyalty shifts don't start on brand channels, they start in guest reviews, loyalty-hacker videos, and comment sections. dig ranks the narratives forming across the category by momentum, so you see a risk (or an opening) while you can still act.
Top 6 creators · last 7 days
See the voices moving the hospitality conversation.
Creator type, narratives, follower counts, and recommended actions.
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How each brand is competing

Hilton, Marriott, Four Seasons, Meliá, Louvre. Where each is winning and losing.

Each brand's defining competitive narrative right now and its momentum, the risks to defend and the openings to take.

Competitive read, last 30 days
See every brand in the field.
Each brand's defining competitive narrative, its momentum, and the opening your competitors haven't moved on yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
Book a demo to unlock