See what's moving
food & beverage before your competitors do.
Your customers post recipes, hacks, hauls, and reviews about your category every hour. dig reads all of it and turns it into the narratives and early signals your team can act on this week. Below is a live sample. Your brand gets the full view.
The stories driving the food & beverage conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about food & beverage right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the food & beverage conversation.
Watch only your brand channels and you miss where the category actually happens. In food & beverage, creators and fans drive most of the reach, and dig shows you exactly who and what.
Kraft Heinz, Nespresso, Keurig Dr Pepper, and the field. All tracked.
Each player's live narrative right now, plus the surprise signal that brand teams may not see coming yet.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.