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Live sample coverage from TikTok · Live sample, United States, July 25, 2026

See the fashion trends forming before they peak.

The silhouettes, styling formulas, and narratives forming across fashion right now, ranked by momentum, so your team can ride a trend while it's rising instead of chasing it once it's everywhere. Below is a live sample. Your category gets the full view.

Trend forming now
The "pilates girl" aesthetic is peaking, Zara's animal-print New-In drops are moving fast, and Levi's Tailor-Shop customization is turning alterations into content. dig ranks each trend by momentum. Which one is your next campaign?
Trending now · pulled from dig
Narrative intelligence

The stories driving the fashion conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about fashion right now.

Emerging trends, for marketing

The trends that haven't peaked yet.

Early rising signals that give your team a head start before the trend saturates every feed.

Emerging signals · last 14 days
See the trends before they peak.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the fashion conversation.

By the time a trend hits the trade press it's already peaking. dig shows you the styling formulas and narratives while they're still forming, ranked by momentum across every brand.

Owned vs. UGC reach · last 30 days
~5%vs~95%
Brand-channel share · creator & shopper share of fashion TikTok reach (30d)
Trends don't start on brand channels, they start in creator hauls, styling videos, and comment sections. dig ranks the narratives forming across fashion by momentum, so you know which one to build around before it saturates.
Top 6 creators · last 7 days
See the voices moving the fashion conversation.
Creator type, narratives, follower counts, and recommended actions.
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The trend each brand is driving

Zara, Revolve, Levi's, Alo Yoga. The trend each one is driving.

Each brand's defining trend right now and its momentum, plus the surprise signal your competitors may not have built around yet.

Trend momentum, last 30 days
See every brand in the category.
Each brand's defining trend, its momentum, and the surprise signal your competitors haven't built around yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
Book a demo to unlock