Live sample coverage from TikTok · June 7, 2026

Henkel Hair · Canada. Watched in real time.

dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
@hairbytiannad pulled 327.3K views on a single Joico color-correction reel — the top organic Henkel-Hair-Canada post on TikTok this month, earned not paid.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Joico × Kenra conversation in Canada.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What Canadian stylists really think about Joico and Kenra right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Joico × Kenra Canada conversation.

Canadian colorists, professional stylists, salon owners and humidity-routine creators whose posts are outrunning Joico and Kenra's owned channels north of the border.

Owned vs. UGC reach · last 7 days
2.1%vs97.9%
@joico + @kenra owned share · UGC share of Joico/Kenra Canada TikTok reach (30d)
@hairbytiannad's Joico color tutorial pulled 327.3K views in a single post — earned not paid, and outran both Joico and Kenra owned Canadian channels for the month.
Top 6 creators · last 7 days
See the creators moving faster than your owned channel.
Creator type, narratives, follower counts, and recommended actions. Verified organic posts only.
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House of brands

Color correction, humidity styling, salon education, Joico tutorials, Kenra blowouts. Tracked.

Each narrative theme's top story across Joico and Kenra in Canada, plus the surprise signal comms may not see coming yet.

Portfolio signal · last 30 days
See every brand in the portfolio.
Each brand's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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