Live sample coverage from TikTok · June 28, 2026

Four Seasons. Watched in real time.

dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
Four Seasons has become internet shorthand for luxury: the "Four Seasons Baby" meme alone drove 91M+ views, turning the Orlando property into "the center of the internet" while creators debate whether the $2,000-a-night splurge is worth it.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Four Seasons conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Four Seasons right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
Book a demo to unlock
Owned content vs. UGC

Who's actually calling the Four Seasons conversation.

The resort-tour, suite-reveal, babymoon and luxury-flex creators - plus a viral meme - that turned Four Seasons into a cultural shorthand.

Owned vs. UGC reach · last 7 days
2%vs98%
@fourseasons owned share · creator share of Four Seasons TikTok reach (30d)
@sobrizzle's "Four Seasons Baby" clip became a 91M-view meme - creator culture, not the brand, made Four Seasons internet shorthand for luxury.
Top 6 creators · last 7 days
See the creators moving faster than your owned channel.
Creator type, narratives, follower counts, and recommended actions.
Book a demo to unlock
House of brands

FS Orlando, FS Maui, FS Bora Bora, George V Paris, FS Yacht. Tracked.

Each brand's top narrative, plus the surprise signal comms may not see coming yet.

Portfolio signal · last 30 days
See every brand in the portfolio.
Each brand's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
Book a demo to unlock
From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
Book a demo to unlock