Live sample coverage from TikTok · June 30, 2026

Emirates NBD. Watched in real time.

dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
Emirates NBD is the rare brand whose own channel sets the TikTok agenda. The #UnitedAgainstFraud "Spot the Fraudster" series drove 2.6M+ views a video, while finance and real-estate creators add the practical layer: mortgage pre-approvals, Liv zero-balance accounts and 24-hour approvals.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Emirates NBD conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Emirates NBD right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Emirates NBD conversation.

The fraud-education series and Rewards Hub pushes where the bank's own channel sets the agenda, while finance and real-estate creators supply the practical how-to layer.

Owned vs. UGC reach · last 7 days
~85%vs~15%
Emirates NBD owned share · creator share of ENBD TikTok reach (90d)
@emiratesnbd's "Spot the Fraudster" education series pulled 2.6M views a video, outdrawing every creator post about the bank combined.
Top 6 creators · last 7 days
See the creators moving faster than your owned channel.
Creator type, narratives, follower counts, and recommended actions.
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House of brands

Spot the Fraudster, ENBD X, Liv, Rewards Hub, Mortgages. Tracked.

Each brand's top narrative, plus the surprise signal comms may not see coming yet.

Portfolio signal · last 30 days
See every brand in the portfolio.
Each brand's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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