Live sample coverage from TikTok · June 28, 2026

EL AL. Watched in real time.

dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
EL AL's defining TikTok moment is its security: the "most intense questioning of my life" genre drives the airline's biggest views (7M+ on one story) - polarizing in the comments, even as food and crew reviews quietly over-deliver.
Trending now · pulled from dig
Narrative intelligence

The stories driving the EL AL conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about EL AL right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the EL AL conversation.

The cabin-review, security-story, kosher-food and Thailand-route travel creators whose posts define the EL AL conversation.

Owned vs. UGC reach · last 7 days
8%vs92%
@elalisrael owned share · creator share of EL AL TikTok reach (30d)
@josh_cahill's 787 cabin-and-security review pulled 624K views - creator reviews and security-story vlogs define EL AL far more than its own channel.
Top 6 creators · last 7 days
See the creators moving faster than your owned channel.
Creator type, narratives, follower counts, and recommended actions.
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House of brands

Security, Thailand route, Kosher dining, Crew & service, Operations. Tracked.

Each brand's top narrative, plus the surprise signal comms may not see coming yet.

Portfolio signal · last 30 days
See every brand in the portfolio.
Each brand's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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