zooplus logo
Live sample coverage from TikTok · Europe · July 21, 2026

zooplus. Watched in real time.

dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
@laiaoli's Royal Canin play-session demo pulled 2.6 million views — one node in a pan-European creator network zooplus runs on trackable discount codes.
Trending now · pulled from dig
Narrative intelligence

The stories driving the zooplus conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about zooplus right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
Book a demo to unlock
Owned content vs. UGC

Who's actually calling the zooplus conversation.

Almost none of zooplus's reach comes from its own channels — it's a paid-creator network across Poland, Germany, Spain and Sweden posting sponsored hauls and code drops.

Owned vs. UGC reach · last 30 days
~15%vs~85%
@lorealparisusa owned share · UGC share of zooplus US TikTok reach (30d)
zooplus's own handles barely register — the volume comes from sponsored creators posting #Ad hauls under codes like OLIWIA-NC and IZA-NC.
Top 6 creators · last 7 days
See the creators moving zooplus's US beauty conversation.
Creator type, narratives, follower counts, and recommended actions.
Book a demo to unlock
The house codes

Cosma, Purizon, Wild Freedom, Natural Paradise, ZooPoints, #zooplussummer. Tracked.

Each zooplus private-label range and campaign theme creators are actually posting about — plus the delivery signal ops shouldn't miss.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
Book a demo to unlock
From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
Book a demo to unlock