Live sample coverage from TikTok · July 16, 2026
zooplus. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
zooplus owns Europe's pet-supply feed through massive "XXL" restock hauls and a deep bench of vet-fluencers recommending specialized diets, with "my pet chose it" unboxings driving the reach, though a rising wave of packaging-and-delivery complaints is the counter-note.
Trending now · pulled from dig
Narrative intelligence
The stories driving the zooplus conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about zooplus right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the zooplus conversation.
The brand rides in on other people's pets: the reach is creator hauls and vet recommendations, not zooplus's own posts.
Owned vs. UGC reach · last 30 days
~10%vs~90%
@lorealparisusa owned share · UGC share of zooplus US TikTok reach (30d)
zooplus's own channels seed campaigns like #zooplussummer, but the reach belongs to creators: vet-fluencers like @ben.the.vet and @jade.the.vet.nurs on nutrition, and haul creators like @dzejdzejkayt showing the "big blue box".
Top 6 creators · last 7 days
The house codes
XXL hauls, vet-fluencer diets, pet "shopping," the summer push, breed content, and the packaging complaints. Tracked.
Each storyline shaping how zooplus shows up on pet TikTok, plus the delivery friction creators keep flagging.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.