Walmart. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Walmart conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Walmart right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Walmart conversation.
Walmart's own account lands the single biggest hit, but creators and gig workers generate the bulk of the conversation — both the hauls and the complaints.
Back-to-School, No Boundaries, wellness restocks, Walmart+ & Spark, surge pricing. Tracked.
Each Walmart storyline creators are pushing this month, plus the pricing and security friction comms shouldn't ignore.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.