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Live sample coverage from TikTok · July 23, 2026

Urban Institute. Watched in real time.

dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
Urban Institute keeps almost no direct presence on TikTok, so this is a read on the US economic and social policy conversation it researches: housing affordability, taxes, the social safety net, income and wealth, and healthcare costs, the everyday debates its nonpartisan evidence speaks to.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Urban Institute conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Urban Institute right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Urban Institute conversation.

A category-intelligence view of the US economic and social policy topics Urban Institute researches, drawn from public social conversation rather than the brand's own feed.

Owned vs. UGC reach · last 30 days
~1%vs~99%
@lorealparisusa owned share · UGC share of Urban Institute US TikTok reach (30d)
Urban Institute rarely posts here; the conversation is carried by newsrooms, finance creators and everyday voices. The reach on these policy debates sits with accounts like @cnbc and @nowthisimpact, while Urban Institute supplies the nonpartisan research underneath them.
Top 6 creators · last 7 days
See the creators moving Urban Institute's US beauty conversation.
Creator type, narratives, follower counts, and recommended actions.
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The house codes

The affordability squeeze, the tax debate, the safety net under strain, income and wealth, healthcare costs, and where Urban Institute fits. Tracked.

Each storyline shaping the US economic and social policy conversation Urban Institute's research speaks to.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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