USI. Watched closely.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the University of Southern Indiana conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about University of Southern Indiana right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the University of Southern Indiana conversation.
Read this page for its shape, not its scale. USI returned 26 relevant posts out of 861 analysed, and the biggest external clip is 12,636 views. That is a small conversation, and a small conversation is one a comms team can actually influence one creator at a time.
Student vlogs, move-in season, athletics, faculty in local media, the cost of attendance, the rants account. Tracked.
Each part of the USI conversation with the thread running underneath it, and the thing an enrolment or comms lead would want to know before a parent or a board member raises it.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.