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University of Ottawa logo
Live sample coverage from TikTok · July 20, 2026

uOttawa. Watched in real time.

dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
uOttawa runs almost entirely on student-made content: decision-season pitches, bilingual campus life and Gee-Gees spirit, with the counter-note being the cost of living and the pricey Sandy Hill housing scramble around campus.
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Trending now · pulled from dig
Narrative intelligence

The stories driving the University of Ottawa conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about University of Ottawa right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the University of Ottawa conversation.

Current students are the admissions team: the reach is their pitches, campus life and honest takes, not the university's own feed.

Owned vs. UGC reach · last 30 days
~8%vs~92%
@lorealparisusa owned share · UGC share of University of Ottawa US TikTok reach (30d)
The reach belongs to students, not the institution: admits and undergrads like @faithhsamaroo and @ekramk29 post the pros, the day-to-day and the frustrations, while the official @uottawacampus account plays a supporting role.
Top 6 creators · last 7 days
See the creators moving University of Ottawa's US beauty conversation.
Creator type, narratives, follower counts, and recommended actions.
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The house codes

Housing pressure, why-uOttawa pitches, bilingual campus life, Gee-Gees spirit, ambition stories, and the official voice. Tracked.

Each storyline shaping how uOttawa shows up on student TikTok, plus the affordability strain underneath it.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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