Kansas. Watched closely.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the University of Kansas conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about University of Kansas right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the University of Kansas conversation.
Athletics carries the brand, which means the reputation moves at the speed of a game night rather than a comms calendar.
Football, basketball recruiting, TBT alumni, RushTok, the Rock Chalk brand, fan conduct. Tracked.
Each part of the Kansas conversation with its live sentiment, and the read a university communications lead would want before a reporter calls.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.