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Live sample coverage from TikTok · United States · July 14, 2026

UnitedHealth Group. Watched in real time.

dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
@couriertexas's clip of a Texas surgeon challenging UnitedHealthcare pulled 15.8 million views — the single biggest UHC moment on US TikTok this season, and it is a claim-denial story, not a brand message.
Trending now · pulled from dig
Narrative intelligence

The stories driving the UnitedHealth Group conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about UnitedHealth Group right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the UnitedHealth Group conversation.

This is a creator- and news-led conversation. UHG is being defined by patients and providers, not by its own channels — a trust and consumer-experience signal a HealthTech and AI leader should read closely.

Owned vs. UGC reach · last 30 days
~1%vs~99%
@lorealparisusa owned share · UGC share of UnitedHealth Group US TikTok reach (30d)
UnitedHealth Group has almost no owned presence in this conversation. The signal is driven entirely by patients, physicians, whistleblowers and news accounts — @drelisabethpotter alone cleared 1.6M — while the only brand-adjacent bright spot is remote-hiring creators promoting UHG and Optum jobs.
Top 6 creators · last 7 days
See the creators moving UnitedHealth Group's US beauty conversation.
Creator type, narratives, follower counts, and recommended actions.
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The house codes

Prior Auth, Medicare Advantage, Optum, Member Experience, Provider Relations, Remote Hiring. Tracked.

Each theme driving the UHC conversation, plus the surprise signal a consumer-HealthTech and AI transformation team may not see coming yet.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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