Live sample coverage from TikTok · US · chicken & meat · August 5, 2026
Tyson Foods · Tyson. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Tyson runs the chicken feed: nugget-and-wing devotion and air-fryer hacks, plus a viral 'Wingstop uses Tyson' debate that put its sourcing center stage. A nugget clip from @keyrah.clips hit 4.9M views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Tyson conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Tyson right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Tyson conversation.
Official accounts post recipes; creators turn Tyson into nugget hauls, air-fryer hacks and a sourcing debate.
Owned vs. UGC reach · last 30 days
~15%vs~85%
Tyson-owned share · UGC share of Tyson TikTok reach (30d)
Tyson's own channels and sponsored cooks seed recipes, but the vast majority of reach is creator-driven: nugget-and-wing fans, air-fryer hackers, value hunters and the huge 'Wingstop uses Tyson' debate.
Top 6 creators · last 7 days
The house codes
Nugget & wing love, retail value, ubiquity, recipes, sourcing backlash, quality doubts. Tracked.
How the Tyson conversation moves on social, plus the signal Tyson Foods can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.