Tylenol. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Tylenol conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Tylenol right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Tylenol conversation.
A view of the Tylenol conversation on public social with the brand's own channel set aside, carried by doctors, researchers, news outlets and everyday creators.
The prenatal-safety controversy, the medical fact-check, the news and political coverage, everyday pain relief, how it works, and the satire. Tracked.
Each storyline shaping how Tylenol shows up on social once its own channel is set aside, including the misinformation debate a household medicine has to navigate.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.