Tito's Handmade Vodka. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Tito's Handmade Vodka conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Tito's Handmade Vodka right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Tito's Handmade Vodka conversation.
A category view of the Tito's conversation on public social, carried by bartenders, home mixologists and party culture rather than the brand's own account.
Tito's is the function, Tito's and soda, the skinny pour, the cocktail canvas, everyday and everywhere, and the drink-responsibly note. Tracked.
Each storyline shaping how Tito's shows up on social, including the everyday over-serving humor a national vodka has to navigate.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.