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Live sample coverage from TikTok · July 27, 2026

SourceAmerica. Watched in real time.

dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
The disability employment conversation SourceAmerica leads is proud and pragmatic on TikTok: inclusive-hiring wins and "day in the life at my job" clips carry the most reach, awareness months and neurodivergent-at-work talk normalise it, and the sharpest note is the fight to get a reasonable accommodation.
Trending now · pulled from dig
Narrative intelligence

The stories driving the SourceAmerica conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about SourceAmerica right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the SourceAmerica conversation.

A category view of the disability employment conversation on public social, carried by disabled workers, families, advocates and employers rather than the organisations behind the programs.

Owned vs. UGC reach · last 30 days
~3%vs~97%
Owned share · UGC share of SourceAmerica TikTok reach (30d)
This is a category read, not an org feed: SourceAmerica, a national nonprofit behind the AbilityOne program, is light on TikTok, so the conversation is carried by disabled creators, parents, advocates and employers. Reach sits with voices like @pawprintcms and @toren_wolf, not the nonprofits.
Top 6 creators · last 7 days
See the creators moving SourceAmerica's disability employment conversation.
Creator type, narratives, follower counts, and recommended actions.
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The house codes

Inclusive jobs and real impact, day in the life at work, awareness and representation, neurodivergent employees, knowing your rights and accommodations, and the accommodation-denied reality. Tracked.

Each storyline shaping how disability employment shows up on social, including the accommodation and discrimination barriers a workforce-inclusion nonprofit exists to remove.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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