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Live sample coverage from TikTok · Singapore · August 6, 2026

Singapore Institute of Technology. Watched in real time.

dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
With SIT's own channels set aside, the outside conversation on TikTok is student-life led and proud: graduation glow-ups, "day in the life" vlogs from the new high-tech Punggol campus, and deep-dives into applied programmes like physiotherapy and engineering. The honest edges are the demanding "SIT grind" and a recurring debate about how a younger, applied university stacks up against the big names.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Singapore Institute of Technology conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Singapore Institute of Technology right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Singapore Institute of Technology conversation.

A view of the SIT conversation on public social with the school's own channels set aside, carried by graduating students, day-in-the-life vloggers, applied-programme creators, and threads on workload and value.

Owned vs. UGC reach · last 30 days
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Owned share · UGC share of Singapore Institute of Technology TikTok reach (30d)
This view sets aside SIT's own accounts to surface what students and alumni say. It is led by graduation creators like @a.demame, day-in-the-life vloggers like @zhongtohtoh, and programme voices like @tasskan, with a workload thread and a value debate alongside.
Top 6 creators · last 7 days
See the creators moving Singapore Institute of Technology's the outside conversation about Singapore Institute of Technology.
Creator type, narratives, follower counts, and recommended actions.
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The house codes

The graduation glow-up, the Punggol campus flex, day-in-the-life and campus food, the applied-learning deep-dives, the SIT grind, and the applied-vs-prestige debate. Tracked.

Each storyline shaping how SIT shows up on social once its own channels are set aside. The tone is proud and student-led; the negatives are workload and recognition.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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