Communicable Diseases Agency logo
Live sample coverage from TikTok · Singapore · August 11, 2026

Singapore's CDA. Watched closely.

dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
A CDA statement relayed by Mothership reached 1.9 million views. The agency's own quizzes pull bigger numbers, but this is the version most Singaporeans actually saw, framed by someone else.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Communicable Diseases Agency conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Communicable Diseases Agency right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Communicable Diseases Agency conversation.

A high owned share for a government agency, and the campaigns work. The exposure is downstream: outbreak news gets reframed as a story about whether the health system can cope.

Owned vs. UGC reach · last 30 days
~31%vs~69%
Owned share · UGC share of Communicable Diseases Agency TikTok reach (30d)
@cdasgp is unusually good at this and its street-interview quizzes carry real reach, but the interpretation happens on @mothershipsg, @straitstimes and in the comments underneath.
Top 6 creators · last 7 days
See the creators moving Communicable Diseases Agency's public health conversation.
Creator type, narratives, follower counts, and recommended actions.
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The house codes

Dengue and Wolbachia, COVID surveillance, Hantavirus, tuberculosis screening, hospital capacity, public trust. Tracked.

Each public-health file with its live sentiment, and the read a government communications lead would want before the next advisory goes out.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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