Live sample coverage from TikTok · Global · Today
Brand. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
The trending narrative for this brand appears here.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Brand conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Brand right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Brand conversation.
A view of the brand conversation on public social.
Owned vs. UGC reach · last 30 days
~50%vs~50%
Owned share · UGC share of Brand TikTok reach (30d)
How the owned-versus-creator split reads for this brand.
Top 6 creators · last 7 days
The house codes
The storylines — moving this brand.
Each storyline shaping the brand conversation.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.