Shangri-La. Watched closely.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Shangri-La conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Shangri-La right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Shangri-La conversation.
The number that should reassure a comms team: a dedicated criticism query returned only 33 relevant posts out of 1,079 analysed. Most brands this size produce far more. Note too that the reach is Asia-Pacific-native, in Vietnamese, Indonesian, Burmese and Filipino as much as English, which is a distribution most Western luxury chains cannot buy.
Milestone stays, the signature views, suites and villas, dining, Fiji, the branded residences. Tracked.
Each part of the Shangri-La conversation with the thread running underneath it, and the thing a brand lead would want to know before a property GM raises it.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.