Sephora. Watched closely.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Sephora conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Sephora right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Sephora conversation.
Near-total creator ownership of the conversation. That is enviable reach and an unhedged risk in the same number: the same creators rating what is worth buying are rating what is not.
Rhode Skin, shopping challenges, gratis hauls, the abandoned-product hunt, store experience, stock. Tracked.
Each live format inside Sephora's conversation, and the read a retail or brand lead would want before it reaches a quarterly review.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.