Live sample coverage from TikTok · July 20, 2026
Pursuit. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Pursuit wins travel TikTok on pure spectacle: FlyOver's multi-sensory rides, the Canadian Rockies and Iceland's Sky Lagoon pull hundreds of thousands of views as must-do experiences, with the only soft note being a value-and-crowds caveat inside otherwise glowing reviews.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Pursuit conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Pursuit right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Pursuit conversation.
Guests do the selling: the reach is creator reviews and must-do guides, not Pursuit's own posts.
Owned vs. UGC reach · last 30 days
~5%vs~95%
@lorealparisusa owned share · UGC share of Pursuit US TikTok reach (30d)
The reach is almost entirely creators and guests: travel accounts like @bubblymoments and @countingcountries review FlyOver, while others frame Banff, Jasper and Sky Lagoon as bucket-list stops.
Top 6 creators · last 7 days
The house codes
The value caveat, FlyOver's sensory ride, the Rockies, Sky Lagoon, all-ages appeal, and the must-do guides. Tracked.
Each storyline shaping how Pursuit's experiences show up on travel TikTok, plus the expectations note underneath.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.