Live sample coverage from TikTok · US · Fruity Pebbles & Post cereals · August 6, 2026
Post Holdings. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Post's biggest cereal, Fruity Pebbles, is dominating the feed: a viral cake-pop recipe drama the brand answered with a witty recipe-and-legal-terms post, a wave of Fruity Pebbles baking, cereal-milk sourdough and nostalgia, with a sugar-slop knock and an artificial-dye critique alongside. A cake-pop-drama clip from @most.smartest hit 2.1M views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Post Holdings conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Post Holdings right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Post Holdings conversation.
Brand channels and partners seed the moments; creators turn Post cereals into drama commentary, baking creations and nostalgia.
Owned vs. UGC reach · last 30 days
~15%vs~85%
Post-owned share · UGC share of Post Holdings TikTok reach (30d)
Post's brand channels (Fruity Pebbles, Pebbles, Honey Bunches of Oats) and partner creators seed the moments, but the reach comes from creators, from cake-pop-drama commentary and Fruity Pebbles baking to cereal-milk sourdough and nostalgia posts.
Top 6 creators · last 7 days
The house codes
The Fruity Pebbles cake-pop PR moment, Fruity Pebbles baking creations, cereal-milk sourdough & nostalgia, cake-pop & cereal-treat culture, the sugar-slop knock, the artificial-dye critique. Tracked.
How the Post Holdings conversation moves on social, plus the signal Post can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.