Live coverage from TikTok · refreshed daily · August 6, 2026
Porsche. Watched closely.
dig reads the Porsche conversation across social every day, and surfaces the shift comms needs to see first: the negative narrative that is starting to build.
Top emerging negative narrative · flagged by dig today
“Is the badge still worth the aggravation?” A trust-and-service backlash is forming: dealers caught adding “$4,000 in fake fees,” a customer says Porsche refused to repair his GT3RS, and Taycan owners calling it “the worst purchase of my life.”
Why it matters: across 500+ recent posts, dig watches separate gripes converge into one story, about whether Porsche still treats buyers fairly at the desk, in the service bay, and after the sale. The highest-reach clips are specific, screen-recorded and very quotable, which is exactly when comms wants to move first.
Trending now · pulled from dig
Narrative intelligence
Every story, scored by sentiment.
Narratives, not hashtags. dig classifies each story as positive, negative, or neutral, tells you why, and ties it to the video driving it.
Trending now · last 7 days
What people really think about Porsche right now.
Pre-crisis radar · for comms
The negative narratives that haven't hit yet.
Early negative signals building under the surface, so comms gets a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Porsche conversation.
Creators, not the brand, are setting the tone, which is exactly why a critical narrative can build before comms sees it coming.
Owned vs. UGC reach · last 30 days
3%vs97%
@porsche owned share · creator share of Porsche TikTok reach (30d)
With 97% of reach in creator hands, the dealer-fees and repair-refusal clips travel without the brand in the room, and the owned channel has almost no share of voice to counter them. Voices like @techbite3 are setting the terms.
Top 6 creators · last 7 days
Model lineup
911, Taycan, Cayenne, Macan, Panamera. Tracked.
Each model's top narrative, its sentiment, and the surprise signal comms may not see coming yet.
Lineup signal · last 30 days
From signal to next move
The actions your team can take this week.
The narrative to get ahead of, the creator to engage, and the talking point that needs to be ready before the story moves.