Live sample coverage from TikTok · Global · Mentos, Chupa Chups & Airheads · August 6, 2026
Perfetti Van Melle. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Perfetti Van Melle lives in a candy-experiment feed: viral Mentos-and-Coke science, Airheads hauls and taste tests, Chupa Chups wrapper and lollipop love, and Coke-Mentos challenge games, with an impossible-to-open wrapper gripe and a flavor knock alongside. A Mentos-and-Coke clip from @drdavidabbasi hit 71.2M views. Note: Perfetti Van Melle is a global confectioner and its reach spans many languages and markets.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Perfetti Van Melle conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Perfetti Van Melle right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Perfetti Van Melle conversation.
Brand channels and partners seed the launches; creators turn the portfolio into candy experiments, hauls, taste tests and challenge games.
Owned vs. UGC reach · last 30 days
~15%vs~85%
Perfetti-Van-Melle-owned share · UGC share of Perfetti Van Melle TikTok reach (30d)
Perfetti Van Melle's brand channels (Mentos, Chupa Chups, Airheads, Fruittella) and partner creators seed the launches, but the reach comes from creators, from Mentos-and-Coke experiments and Airheads hauls to Chupa Chups wrapper content and candy-challenge games.
Top 6 creators · last 7 days
The house codes
Mentos & Coke experiments, Airheads hauls & candy culture, Chupa Chups wrapper & lollipop love, Coke-Mentos challenge games, the impossible-to-open wrapper gripe, the flavor knock. Tracked.
How the Perfetti Van Melle conversation moves on social, plus the signal the confectioner can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.