Peet's Coffee. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Peet's Coffee conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Peet's Coffee right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Peet's Coffee conversation.
A view of the Peet's Coffee conversation on public social, carried by loyal drinkers, comparison creators and the brand's growing international audience rather than its own feed.
The quality loyalists, best-coffee debates, international expansion, menu and order culture, roots and change, and quality under fire. Tracked.
Each storyline shaping how Peet's Coffee shows up on social, including the criticism and change a heritage brand has to watch.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.