Live sample coverage from TikTok · US · cranberry juice & Craisins · August 5, 2026
Ocean Spray. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Ocean Spray owns a summer-drink feed: viral cranberry refreshers and mocktails, boozy cocktail and sparkling-mixer culture, creators ranking every juice, and cranberry in the kitchen, with a sugar-and-real-juice knock alongside. A cranberry refresher from @audreylilliann hit 45.6M views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Ocean Spray conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Ocean Spray right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Ocean Spray conversation.
The official channels and partners seed launches; creators turn Ocean Spray into refreshers, cocktails, taste tests and recipes.
Owned vs. UGC reach · last 30 days
~20%vs~80%
Ocean Spray-owned share · UGC share of Ocean Spray TikTok reach (30d)
Ocean Spray's own channels and partner creators seed the launches, but the reach comes from creators, from viral cranberry refreshers and cocktail mixers to juice taste-test rankings and cranberry recipes.
Top 6 creators · last 7 days
The house codes
The cranberry refresher trend, cocktail & mixer culture, juice rankings & taste tests, cranberry in the kitchen, the sugar & real-juice knock, a product-taste letdown. Tracked.
How the Ocean Spray conversation moves on social, plus the signal Ocean Spray can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.