Live sample coverage from TikTok · US · collagen & wellness · August 3, 2026
Vital Proteins. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Nestlé Health Science's flagship consumer brand, Vital Proteins, runs an expert-led feed: doctors, dermatologists and pharmacists co-sign collagen, with a myth-debunking clip from @drcharlesmd1 topping 512K views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Vital Proteins conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Vital Proteins right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Vital Proteins conversation.
Official channels stay quiet; experts and creators carry the collagen conversation and the trust that comes with it.
Owned vs. UGC reach · last 30 days
~10%vs~90%
Vital Proteins-owned share · UGC share of Vital Proteins TikTok reach (30d)
Vital Proteins posts sparingly. Dermatologists, pharmacists, estheticians and wellness creators drive nearly all of the brand's reach and credibility.
Top 6 creators · last 7 days
The house codes
Expert co-sign, coffee ritual, flavor drops, beauty, recovery. Tracked.
How the Vital Proteins conversation moves on social, plus the signal Nestlé Health Science can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.