Nespresso. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Nespresso conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Nespresso right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Nespresso conversation.
A view of the Nespresso conversation on public social, carried almost entirely by machine owners, recipe creators and morning-routine fans rather than the brand's own feed.
The Vertuo upgrade, at-home barista recipes, the aesthetic ritual, collabs and new drops, recyclable not wasteful, and the pod-price problem. Tracked.
Each storyline shaping how Nespresso shows up on social, including the price and sustainability critiques a capsule brand has to keep answering.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.