Live sample coverage from TikTok · July 20, 2026
Metrolina Greenhouses. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Metrolina keeps a small direct footprint on TikTok, so this is a read on the garden-center category it supplies: the big-box plant hauls, clearance rescues and greenhouse content shaping how shoppers buy the plants it grows, plus the counter-note of quality complaints at the shelf.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Metrolina Greenhouses conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Metrolina Greenhouses right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Metrolina Greenhouses conversation.
This is a category-intelligence view: what shoppers say about the big-box plant aisle Metrolina fills, not the grower's own feed.
Owned vs. UGC reach · last 30 days
~5%vs~95%
@lorealparisusa owned share · UGC share of Metrolina Greenhouses US TikTok reach (30d)
Metrolina's own @metrolinagreenhouses account posts genuine behind-the-scenes grower content from Huntersville, but the reach lives with plant creators documenting hauls and clearance runs at Lowe's, Home Depot and Walmart, the retailers Metrolina stocks.
Top 6 creators · last 7 days
The house codes
Quality complaints, big-box hauls, clearance rescues, houseplant grails, the seasonal rush, and the grower behind it. Tracked.
Each storyline shaping the garden-center category Metrolina supplies, plus the shelf-quality friction that shadows it.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.