Live sample coverage from TikTok · July 8, 2026
Mars Wrigley. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
@marcislove's Snickers-style caramel cake video pulled 5.7 million views in ten days, more than any official Mars Wrigley post this quarter, and there wasn't a single Mars Wrigley product in the frame.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Mars Wrigley conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Mars Wrigley right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Mars Wrigley conversation.
The Snickers-cake bakers, Dubai-chocolate creators, NYX collab fans, Bounty debaters and ingredient watchdogs whose posts are outrunning Mars Wrigley's official channels.
Owned vs. UGC reach · last 7 days
~4%vs~96%
@marswrigley owned share · UGC share of Mars Wrigley TikTok reach (30d)
@marcislove's Snickers-style caramel cake video pulled 5.7M views, outrunning Mars Wrigley's entire owned channel for the same window, without a single Mars Wrigley product in frame.
Top 6 creators · last 7 days
House of brands
Twix, M&M's, Snickers, Skittles, Orbit, Bounty. Tracked.
Each brand's top narrative, plus the surprise signal comms may not see coming yet.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.