Marriott. Watched closely.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Marriott conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Marriott right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Marriott conversation.
The pattern worth taking to a marketing meeting: Marriott's four largest clips are all complaints, and its most useful advocates are not influencers but its own front desk staff and the points community. Neither group is on a contract.
Bonvoy loyalty, the luxury collections, the employer brand, front desk creators, in-room charges, service recovery. Tracked.
Each part of the Marriott conversation with the thread running underneath it, and the thing a brand lead would want to know before a franchisee call raises it.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.