Live sample coverage from TikTok · Australia · banking & finance · July 29, 2026
Macquarie Group. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Macquarie owns two conversations at once: career-tok crowns it Australia's A-tier bank, with @alexandereuripidou's employer ranking at 218.5K views, while mortgage brokers push it as the Big Four's fastest home-loan disruptor.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Macquarie conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Macquarie right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Macquarie conversation.
Macquarie stays quiet; brokers, finance creators and financial media set the narrative on the bank.
Owned vs. UGC reach · last 30 days
~5%vs~95%
Macquarie-owned share · UGC share of Macquarie TikTok reach (30d)
Macquarie rarely posts for itself. Mortgage brokers, personal-finance creators and media outlets like @cnbc and @financial.review drive nearly the entire conversation.
Top 6 creators · last 7 days
The house codes
Home loans, savings, careers, deals, research. Tracked.
How each arm of Macquarie shows up on social, plus the signal the bank can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.