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Live sample coverage from TikTok · July 16, 2026

Lutheran Social Services. Watched in real time.

dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
Lutheran Social Services of Wisconsin and Upper Michigan lives inside a wider faith-based human-services conversation on TikTok: hyper-local community aid and recovery work earn genuine support, while foster care and adoption keep the whole sector under a personal, sometimes critical, lens.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Lutheran Social Services conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Lutheran Social Services right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Lutheran Social Services conversation.

Faith-based human services trend through the people doing and living the work, not through institutional accounts, which makes the sentiment personal and unfiltered.

Owned vs. UGC reach · last 30 days
~5%vs~95%
@lorealparisusa owned share · UGC share of Lutheran Social Services US TikTok reach (30d)
There is no big brand account driving this; the reach belongs to local nonprofits and creators like @thesaltymamabakery in Grand Rapids and @my_soul_splatter, plus foster and adoption voices like @cortneycabrera.
Top 6 creators · last 7 days
See the creators moving Lutheran Social Services's US beauty conversation.
Creator type, narratives, follower counts, and recommended actions.
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The house codes

Hyper-local aid, recovery and mental health, foster care and adoption, faith-based programs, and the policy scrutiny. Tracked.

Each storyline shaping how faith-based human services land on TikTok, plus the debate a sector like this can't avoid.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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