L'Oréal. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the L'Oréal conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about L'Oréal right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the L'Oréal conversation.
Global beauty creators are running the conversation — L'Oréal's owned channels seed the refill campaign, but independent creator demos pull the biggest numbers.
Infallible Cushion, Absolut Repair Molecular, Telescopic, Lumi Glotion, the Refill Movement. Tracked.
Each L'Oréal franchise's top narrative — plus the risk signal a consumer-insights team should catch before comms does.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.