Live sample coverage from TikTok · US · hydration & wellness · August 3, 2026
Liquid I.V. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Liquid I.V. is having a pop-culture moment: its Spider-Man collaboration, recovery-hydration hooks and flavor drops dominate the feed, with a tribute edit from @matcrackz topping 8.7M views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Liquid I.V. conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Liquid I.V. right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Liquid I.V. conversation.
Official channels seed the collabs; creators turn them into recovery stories, flavor reviews and haul content.
Owned vs. UGC reach · last 30 days
~15%vs~85%
Liquid I.V.-owned share · UGC share of Liquid I.V. TikTok reach (30d)
Liquid I.V.'s own accounts post the campaigns, but creators, nurses, festival-goers and coupon hunters drive the overwhelming majority of the brand's reach.
Top 6 creators · last 7 days
The house codes
Spider-Man collab, recovery, festival, flavors, retail hauls. Tracked.
How each part of the Liquid I.V. conversation moves on social, plus the signal the brand can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.