Live coverage from TikTok · refreshed daily · August 13, 2026
Lamborghini. Watched closely.
dig reads the Lamborghini conversation across social every day, and surfaces the shift comms needs to see first: the negative narrative that is starting to build.
Top emerging negative narrative · flagged by dig today
The new ones are throwing early faults. A reliability wave across the hybrid era — a Huracán needing an oil top-up already, Temerario software bugs, Urus battery drain — is denting the "just drive it" image.
Why it matters: across 400+ recent posts, dig sees scattered owner complaints consolidating into one story: the latest Lamborghinis have teething problems. High-reach clips show a near-new car asking for oil, Temerario reviewers flagging glitches and the loss of physical buttons, and Urus owners reporting hybrid-battery and quality issues. For a brand sold on visceral simplicity, "it needs fixing already" is exactly the narrative comms wants to get ahead of.
Trending now · pulled from dig
Narrative intelligence
Every story, scored by sentiment.
Narratives, not hashtags. dig classifies each story as positive, negative, or neutral, tells you why, and ties it to the video driving it.
Trending now · last 7 days
What people really think about Lamborghini right now.
Pre-crisis radar · for comms
The negative narratives that haven't hit yet.
Early negative signals building under the surface, so comms gets a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Lamborghini conversation.
Creators, not the brand, are setting the tone, which is exactly why a critical narrative can build before comms sees it coming.
Owned vs. UGC reach · last 30 days
3%vs97%
@lamborghini owned share · creator share of Lamborghini TikTok reach (30d)
With 97% of reach in creator hands, the "it needs fixing already" critique from voices like @pauldtattoo travels without the brand in the room, and the owned channel has almost no share of voice to counter it.
Top 6 creators · last 7 days
Across the lineup
Revuelto, Temerario, Urus, Urus SE, track cars. Tracked.
Each model's top narrative, its sentiment, and the surprise signal comms may not see coming yet.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The narrative to get ahead of, the creator to engage, and the talking point that needs to be ready before the story moves.