Live sample coverage from TikTok · Global · Galbani, Président & Siggi's · August 5, 2026
Lactalis. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Lactalis lives in hyper-local dairy feeds: a viral Galbani Santa Lucia mozzarella campaign in Italy, Président truffle-brie burger hacks in Spain, and English-language Galbani cooking, Siggi's high-protein snacks and Lactaid lactose-free routines, with a Lactaid recall alongside. A Galbani mozzarella spot from @samu_colajanni hit 20.6M views. Note: Lactalis is a global co-op and its biggest reach is non-English (Italian Galbani, Spanish Président).
Trending now · pulled from dig
Narrative intelligence
The stories driving the Lactalis conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Lactalis right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Lactalis conversation.
Regional brand accounts and partners seed the campaigns; creators turn the portfolio into mozzarella spots, burger hacks and wellness routines.
Owned vs. UGC reach · last 30 days
~35%vs~65%
Lactalis-owned share · UGC share of Lactalis TikTok reach (30d)
Lactalis' regional brands (Galbani, Président, Siggi's, Lactaid) and partner creators seed the campaigns, but creators drive most of the reach, turning the portfolio into viral mozzarella spots, brie burger hacks, gourmet cooking and high-protein, lactose-free routines across Italy, Spain, the UK and the US.
Top 6 creators · last 7 days
The house codes
The Galbani Santa Lucia campaign, Président truffle-brie burger hacks, Galbani gourmet cooking, Siggi's & Lactaid wellness, the Lactaid recall, the Président butter mix-up. Tracked.
How the Lactalis conversation moves on social, plus the signal the co-op can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.